Brands in the Age of AI
de la 49,98 RON
1 magazin Indisponibil
- EAN
- 9780760395219
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28 mai17 iul.
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered persona
- EAN
- 9780760395219
- Categorie
- Jurnalism & Publicitate
